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MSD Retail


It is a brave new world for tyre retailing industry across the world. Tyre shopping is no more a redundant and a necessary affair that one does only because one has to. The retailer, who meets the customer one-to-one, is today the prime factor in the value chain. With the changing needs and moods of the customer, who always remains the focus of how a tyre must be sold, tyre retail industry all around the globe has undergone revolutionary changes to meet customer’s preferences in terms of time, cost as well as efficiency. However, due to the absence of a proper tyre retail chain in Pakistan, there is a huge gap in what that the world is doing and how the Pakistan’s tyre retail industry is operating.In a price sensitive market like Pakistan, where people prefer cheaply priced products and dealers pushing for for better margin products, MSD Retail (Pvt) ltd is all set to bring order to the chaos. We are committed to cater to the demands of varied customer segments.

“We are committed to reach out to our customers with quality tyres and services”.
Customers have limited knowledge and awareness regarding the importance of tyres and are often misled by the local tyre dealers for higher margins. We will be focusing our efforts in educating customers to understand their tyre needs and opting for correct tyres suitable for their vehicle.Equipped with state-of-the-art technology for wheel servicing, including computerised wheel alignment, wheel balancing, automated tyre changing, tyre rotation, and air care, Tyre Select will provide the customers with the one stop solution to get the maximum value for the price.
‘We believe in ensuring organized systems and processes and hence maintain healthy relationships with our customers’
‘We intend to become the leading Tyre Retail Network in Pakistan and are confident that with our culture, innovation and our professionals, we will get there’

Redefining Tyre Retail

At MSD Tire & Rubber Company (MSDTRC), we’re starting to look at the Tyre Retail differently. Our team has embarked on initiatives to transform the tyre and automotive retail experience in Pakistan. Moving away from traditional business practices, the team at MSD Retail is creating environments and experiences which aim to delight the customer as they continue to return for their tyre needs.

With an eye on the next five years, we plan to transform the retail space that defines the interaction with the customers. Instead of looking at customers being touch-and-go, we start to look at customer life cycles, understanding when they are likely to return, and for what needs. We want to create an environment where the customer looks forward to coming back to ‘Tyre Select’ for his or her automotive maintenance needs, much like how shoppers love to keep coming back to their favourite brands.

Our Concept

We have planned to develop two models for our two major tyre segments: Passenger Car Tyres and Truck & Bus Tyres

PCR and Light Truck Tyre Outlets

We are in the process of acquiring 6 outlets in the North of Pakistan and we plan to open 2 outlets in Karachi and 2 in Lahore in the coming year. After covering all the metropolitan cities of Pakistan, we shall penetrate the tyre market of Faisalabad and Multan by opening one outlet in each city. Keeping in view, the infrastructural changes happening in the country and the boom in the auto industry, we will open 2 more outlets in Karachi and Lahore in 2021.

Truck & Bus Tyre Outlets

With the purpose to build a well-equipped Tyre Retail chain in Pakistan, MSD Retail PVT Ltd is in the process of acquiring its first Truck Tyre Outlet in the city of Mansehra. In the next two years, the company will open three more outlets in the cities of Lahore, Karachi and Turnol.In-order to increase its service capability, the company plans to launch the first ever Fleet Mobile service in Pakistan. The service will be accessible through a dedicated helpline. The service will be deployed to resolve service issues in case of emergency, which will eliminate the hassle for customers to take their vehicle into a Tyre Retail shop.

Services & Brands

1 Automated Tyre Change
2 Wheel Alignment
3 Wheel balancing
4 Oil and Filter Change
5 Engine Diagnostic and Electrical Check up
6 Brake Service
7 Car Batteries
8 Air Condition Service

The right set of tyres can go a long way. If you need help choosing the right tyres, our team of tyre experts have the knowledge and the passion to help. At Tyre Select, we have an extensive range of tyre brands that are ready to be delivered within 24 hours.

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